About

Capital, seen from several sides.

Finance, investment and economic analysis, from Abu Dhabi. Fifteen years across markets, companies, deals and government, and one question that runs through all of it: does the analysis survive contact with a real decision?

Zoran Ninic

Background

From capital markets to public investment.

My career began with an internship at the Belgrade Stock Exchange and moved through insurance risk and corporate finance before I came to the Gulf. At Emirates I spent nearly six years on route economics, pricing and the performance frameworks senior leadership used to read the business. At G42 the work turned to valuation, M&A support and group-wide planning in a fast-growing technology group.

Today I work for the Abu Dhabi Government in the tourism sector, applying finance and economics to the development of the country. My focus is economic value maximisation and project investment due diligence: making sure that capital committed to the sector creates measurable economic value for the Emirate. The work spans capital allocation, feasibility assessment, economic-impact analysis, forecasting and executive decision support, and it often places me alongside specialist advisory firms and multidisciplinary teams.

Quantitative work remains central to how I think, from DCF and scenario analysis to forecasting and applied machine learning. But I do not treat a model as the answer. A model is a structured representation of assumptions. Knowing which assumptions matter, how they respond to the economic environment and where the model can fail is usually worth more than the precision of its output.

I am a CFA charterholder and am completing the Executive MBA at London Business School. The Aurelian Review is where these threads meet in public: analysis of the stories that move the economy, and studies and guides that explain them.

A neoclassical terrace in London at sunset
London Business School · Executive MBA, class of 2027

Expertise

Where I spend my time.

Investment and capital allocation

Investment due diligence and feasibility, project finance and public-private partnerships, and the frameworks that decide where capital goes.

Macroeconomics and policy

Monetary policy and currency scenarios, GDP-impact modelling, incentive design and the financial side of regulation.

Valuation and corporate finance

DCF and multiples, M&A support, planning and forecasting, and revenue-at-risk analysis for senior leadership.

Data and decision support

Executive dashboards, forecasting, Python and applied machine learning, used to make analysis faster and easier to act on.

Experience

Fifteen years, six sectors, one discipline.

Capital markets, insurance, consumer goods, aviation, technology and government, in Belgrade, Dubai and Abu Dhabi.

Request the full CV
2025 to present
Head of Analytics, Director General's Office
Abu Dhabi Government, tourism sector
Economic value maximisation and project investment due diligence across the tourism sector. Consolidated financial and market briefings for executive leadership, sector-wide performance analytics, long-term forecasting and the BI platforms behind them.
2023 to present
Project Investment Lead, Economic Performance and Analysis
Abu Dhabi Government, tourism sector
GDP-impact investment frameworks and capital-allocation policy for private-sector projects. Economic due diligence on priority capital initiatives, and fiscal-policy and regulatory financial models for the holiday-homes market.
2020 to 2023
Senior Financial Analyst, FP&A
G42, Abu Dhabi
DCF and EV/EBITDA valuation and market benchmarks for M&A, group-wide planning and forecasting, a revenue-at-risk programme for the C-suite, and support for two business-unit IPO processes.
2014 to 2020
Senior Financial Analyst
Emirates Airline, Dubai
Route profitability, pricing and network economics; KPI rationalisation and ratio-based performance frameworks for senior leadership.
2009 to 2014
Earlier career
British American Tobacco, Dubai · Wiener Städtische / Wiener RE, Belgrade · Belgrade Stock Exchange
Accounting and corporate finance, insurance risk management, and a first look at capital markets.

Education and qualifications

Executive MBALondon Business School, class of 2027
MSc Investment Management, DistinctionEdinburgh Business School, Heriot-Watt University
CFA charterholderCFA Institute
Applied AI and Machine Learning ModelsColumbia Business School, Executive Education
BBA Banking and FinanceFaculty of Economics, Belgrade
LanguagesEnglish, Serbian, Croatian; basic Russian and German

Recognition

Scholarship, London Business SchoolFor academic excellence and leadership potential
Annual High Performer AwardDepartment of Culture and Tourism Abu Dhabi, 2023 and 2024
Certificate of ExcellenceResearch paper on Modern Portfolio Theory and cryptocurrencies

Speaking and media

Available for panels, podcasts and guest writing.

Gulf monetary policy and the dollar pegSovereign capitalValuation in practicePublic investment appraisalAI in financial analysis

Invitations and enquiries: hello@zoranninic.com · or on LinkedIn

The Aurelian Review

The economy, policy and markets, explained as they move.

Analysis of breaking stories and policy updates, studies of the trends behind them, and guides written for anyone, not only finance professionals.

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